Market Research

Google Cloud Next: A Play to Catch Up in Cloud Services by Democratizing 15 Years of AI Experience

Google Cloud Platform (GCP) has become one of the key strategic focus areas for the company and this commitment was on display at Google Cloud Next, Google’s recent conference held in San Francisco from March 8-10, 2017. The sold out conference had 10,000 attendees and showcased the latest GCP developments.

IIA Vice President David Alles attended Google Cloud Next 2017. His executive summary outlines key takeaways from the conference and how Google Cloud Platform is competing with Microsoft Azure and Amazon Web Services.

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Winter 2017 Analytics Research Journal

Download the 2017 Winter edition of our semi-annual Analytics Journal for an inside look at featured research, expert profiles and new offerings from IIA.

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Building an Analytics Team for Your Organization

Analytics can no longer be considered an optional capability for businesses that strive to be competitive in today’s environment. In working with organizations across a number of industries, one of the critical components of any successful program or initiative is driven by finding the right people to lead and participate in the program.

In this blog series, IIA Expert Network member Emilie Harrington discusses the various roles people play in an analytics program; people are always the most important asset of any organization, the life-blood of a company.

The intent of this blog series is to provide guidance and information for those who are just beginning to explore the idea of developing an analytics program. Harrington discusses topics such as the organizational structure, roles, team or job family design, skills/knowledge/ability (SKAs), and recruiting and retaining analytical talent.

Learn how to build an effective analytics team for your organization.

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2017 Predictions and Priorities Report

As business analytics continues to gain momentum and increase its impact on organizations, the challenges facing analytics leaders continue to evolve. While the need to establish credibility and build new data analytics teams dominated agendas just a few years ago, many organizations now focus on expanding capacity, operating more efficiently and measuring the return on analytics investment. With continuous, rapid advances in technology and automation, knowing which trends to pay attention to is more important than ever.

With that in mind, the International Institute for Analytics published its annual report of top predictions and priorities for 2017. Each year, IIA shares its perspective on the year ahead in the world of analytics, presenting viewpoints from leading analytics practitioners, executives and thought leaders. This year IIA gathered feedback from more than 200 analytics executives and our broad network of unbiased analytics experts.

Learn about the major trends and pressing priorities analytics professionals should pay attention to in 2017.

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2016 Business Intelligence and Analytics Capabilities Report

2016 Business Intelligence and Analytics Capabilities Report

As organizations elevate their analytics capabilities, one often overlooked challenge of analytics maturity is the balance between striving for more advanced capabilities and strengthening core business intelligence competencies. This research report, written by the International Institute for Analytics and sponsored by SAS, explores the relationship between Business Intelligence (BI) and Advanced Analytics (AA) as well as their adoption among large organizations. It reveals that BI is adopted and used more widely than AA, but companies that use BI across their entire organization are also more likely to implement AA across their entire organization.

This report provides answers to the following questions:

  • Where are organizations at in their adoption of BI and AA, and how do they execute the two disciplines?
  • How do organizations view their current BI and AA capabilities, and where are the largest gaps between importance and performance?
  • What are the key themes and barriers that hamper adoption of BI and AA?
  • How do organizations plan to invest in BI and AA over the next few years, and which emerging capabilities might be implemented?

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Ranking Analytics Maturity By Industry

Ranking Analytics Maturity By Industry

The era of impact with analytics has arrived, and the business world is taking notice. Google, Facebook, Amazon and Netflix have all built hugely successful businesses around algorithms feeding on Big Data. The emergence of these “digital native” companies has led to dramatic upheaval in brick-and-mortar industries that once seemed invincible. The lesson here: No company today is safe from the threats posed by the analytics prowess of their direct and indirect competitors.

This report provides an overview of our research into the analytics maturity of 50 industry-leading companies across 12 industry segments, seeking out differences in enterprise analytics capability.

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Advanced Analytics & Big Data Adoption Report 2016

Advanced Analytics & Big Data Adoption Report 2016

This report, advancing our 2014 research, assesses the maturity of both midmarket and large enterprises in implementing analytics solutions. It shows that analytics and Big Data is expanding at an impressive pace within enterprise operations, business processes, and decision-making.

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Six Organizing Models for Analytics Teams

Six Organizing Models for Analytics Teams

It takes a lot more than technology and talent to make analytics work. For analytics programs to thrive and make a positive difference within your organization, it is essential to structure your analytics team the right way.

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CAO, CDO or Both: The Evolving Roles in Data and Analytics Leadership

CAO, CDO or Both: The Evolving Roles in Data and Analytics Leadership

As firms devote more and more resources to their data and analytics programs, IIA has been tracking the evolution of leadership roles that will be required – Chief Analytics Officer (CAO), Chief Data Officer (CDO), and other permutations of these positions.

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The Current State of Hadoop in the Enterprise

The Current State of Hadoop in the Enterprise

As business plans increasingly call for reliance on Big Data, and users are becoming more proficient at making use of data through analytical tools, Hadoop has emerged as a popular technology for consideration. But many companies still wonder exactly where and how to leverage Hadoop in order to be successful with big data.

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Defining Analytical Excellence in Healthcare

Defining Analytical Excellence in Healthcare: The DELTA Powered Analytics Assessment Benchmark Report

Healthcare providers amass staggering volumes of data from Electronic Medical Records, billing and insurance reimbursements, yet collecting the data is no guarantee of improved clinical or financial outcomes. Our research shows what steps top performing healthcare provider organizations take to exceed expectations and excel in data and analytics.

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Advanced Analytics & Big Data Adoption Report

Advanced Analytics & Big Data Adoption Report

The last decade has ushered in tremendous changes and challenges for businesses. CEOs juggle business models, strategies and technologies constantly, trying to keep their firms ahead. This research shows that advanced analytics - defined as predictive and prescriptive analytics rather than simple reporting - is increasingly being adopted by both midmarket organizations and large enterprises in an effort to gain a competitive advantage in their markets.

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Keeping Customers: Successful Loyalty Through Analytics

Keeping Customers: Successful Loyalty Through Analytics

Enrollment in customer loyalty programs is growing at a feverish pace. But most businesses struggle to get the most value out of these programs. Drawing on interviews and survey responses from more than 300 executives, this report shows that companies with the strongest loyalty programs rely on analytics to drive strategies and create measurable business impact.

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The State of Analytics Maturity for Healthcare Providers

The State of Analytics Maturity for Healthcare Providers

Healthcare providers have significant work left to do in order to get the most value out of the data they collect. While most hospitals and other providers have implemented components of an EMR, gaining access to large amounts of data, those assets have not been put to best use. These are among key findings of “The State of Analytics Maturity for Healthcare Providers.”

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The Anny Award

IIA is accepting nominations for the 2016 Excellence in Analytics Award. This award acknowledges companies that go above and beyond to develop advanced analytics capabilities. Make your nomination by September 1.

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