Research

Three Paths for Aligning Analytics to Business Strategy

By Daniel Magestro, Jack Phillips, Feb 27, 2017

Available to Research & Advisory Network Clients Only

As organizations strive to build their analytics capabilities, an unexpected challenge has plagued many efforts: The activities of analytics teams and the investments made to support them aren’t in sync with what executives expect or desire. On the surface, it might have seemed straightforward for “business analytics” to be in sync with the business’s strategic needs. After all, the decision to invest in the first place was driven by the business’s needs, right?

Read More »

Revisiting Common Obstacles to Analytics Success

By Robert Morison, Daniel Magestro, Feb 13, 2017

Available to Research & Advisory Network Clients Only

In 2013, IIA published a popular and useful research brief in response to a client’s general question: What are the common hurdles encountered when putting analytics to work in a business, both in developing analytical models and applications and in building enterprise analytical capability? For us, this question is so central to IIA’s mission of helping organizations navigate the many challenges to achieving analytics maturity, that we decided it was time for an update and a re-evaluation of common obstacles faced by analytics leaders and practitioners. This update is informed by major forces and trends in play over the past few years.

Read More »

Last month, I wrote about why simply making predictions isn’t enough to drive value with analytics. I made the case that behind stories of failed analytic initiatives, there is often a lack of action to take the predictions and turn them into something valuable. It ends up that identifying and then taking the right action often leads to additional requirements for even more complex analyses beyond the initial effort to get to the predictions! Let’s explore what that means.

Read More »

Driving Corporate Performance in Retail Through Analytics

By Jack Phillips, David Alles, Jan 12, 2017

Available to Research & Advisory Network Clients and Professional Members

As much as any industry today, retail sits at the intersection of both technological and societal change. Web, mobile, cloud, and data technologies are colliding with social media and changing consumer habits to make today’s retailers and consumers unrecognizable to an observer even 10 years ago. Emerging technologies leveraging the Internet of Things (IoT) will most certainly even further alter the retail experience. To keep pace with disruption, the most forward-thinking retailers are putting data and analytics to work to improve all facets of their business.

Read More »

The Analytics Project Lifecycle: Charting the Full Path to Realized Value

By Daniel Magestro, Jan 05, 2017

Available to Research & Advisory Network Clients Only

One of the most referenced and quoted taglines in business analytics has a discouraging ring to it: something like 70 percent of all analytics projects fail. Conference keynoters, technology vendors, analytics solution providers, internal analytics evangelists, and (yes) advisory firms all use this catchphrase to highlight various barriers to analytics success — and the need for dedicated effort and investment to navigate the barriers.

Read More »

PREDICTIONS AND PRIORITIES FOR 2017

By Thomas H. Davenport, Daniel Magestro, Robert Morison, Dec 20, 2016

Available to Research & Advisory Network Clients Only

Each year, the International Institute for Analytics takes a step back from the day-to-day work of supporting and advising analytics leaders and programs, to focus on the latest trends and the most pressing challenges currently facing organizations. We have a unique advantage in this endeavor, given the breadth of expertise and cross-industry perspectives we receive every day from our clients, partners, and members of the IIA faculty and expert network.

Read More »

2016 Analytics Symposium Summary

By Daniel Magestro, Oct 13, 2016

Available to Research & Advisory Network Clients Only

On September 27, IIA hosted the 2nd Analytics Symposium of 2016 at the State Room in Boston, MA. We welcomed a record number of IIA clients, industry experts, faculty and guests for a day of lively conversation, best-practice sharing and lessons learned.

Read More »

2016 Analytics Symposium Boston Slides

By Daniel Magestro, Oct 12, 2016

Available to Research & Advisory Network Clients Only

The 2016 Analytics Symposium - Boston took place on September 27 at the State Room in downtown Boston, MA. The event brought together a record number of IIA clients, industry experts, faculty and guests for a day of lively conversation, best-practice sharing and lessons learned. The agenda and format were designed to provide fresh perspectives on the various aspects of building and strengthening the analytics capabilities of our community members.

Read More »

Ranking Analytics Maturity by Industry

By David Alles, John Burshek, Jun 30, 2016

Available to Research & Advisory Network Clients Only

The era of impact with analytics has arrived, and the business world is taking notice. Google, Facebook, Amazon and Netflix have all built hugely successful businesses around algorithms feeding on Big Data. The emergence of these “digital native” companies has led to dramatic upheaval in brick-and-mortar industries that once seemed invincible. The lesson here: No company today is safe from the threats posed by the analytics prowess of their direct and indirect competitors.

Read More »

Building an Analytics Leadership Council

May 12, 2016

Available to Research & Advisory Network Clients Only

Formal analytics councils can play a key, accelerating role in increasing alignment, improving efficiencies, and positioning analytics as a competitive differentiator for enterprises and functions. In this briefing, IIA Research Director Dan Magestro gives an overview of analytics council types, typical responsibilities and members, and key benefits and challenges of each type.

Read More »