Research

Three Paths for Aligning Analytics to Business Strategy

By Daniel Magestro, Jack Phillips, Feb 27, 2017

Available to Research & Advisory Network Clients Only

As organizations strive to build their analytics capabilities, an unexpected challenge has plagued many efforts: The activities of analytics teams and the investments made to support them aren’t in sync with what executives expect or desire. On the surface, it might have seemed straightforward for “business analytics” to be in sync with the business’s strategic needs. After all, the decision to invest in the first place was driven by the business’s needs, right?

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Revisiting Common Obstacles to Analytics Success

By Robert Morison, Daniel Magestro, Feb 13, 2017

Available to Research & Advisory Network Clients Only

In 2013, IIA published a popular and useful research brief in response to a client’s general question: What are the common hurdles encountered when putting analytics to work in a business, both in developing analytical models and applications and in building enterprise analytical capability? For us, this question is so central to IIA’s mission of helping organizations navigate the many challenges to achieving analytics maturity, that we decided it was time for an update and a re-evaluation of common obstacles faced by analytics leaders and practitioners. This update is informed by major forces and trends in play over the past few years.

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Analytics as a Service: The “Buy vs. Build” Decision

Jan 18, 2017

Available to Research & Advisory Network Clients Only

The idea of competing on analytics – building and sustaining competitive differentiation from innovative use of advanced predictive and prescriptive analytics – has moved, in less than a decade, from a revolutionary notion to a strategic commonplace.

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Amazon Web Services Moves Aggressively into Big Data, BI and Analytics Services

By David Alles, Jan 16, 2017

Available to Research & Advisory Network Clients and Professional Members

There were some significant big data and analytics anniversaries in 2016. The year marked the 10th anniversary of the release of Hadoop, which we recognized in our event summary “Strata + Hadoop World 2016: Developments in Analytics on the 10th Anniversary of Hadoop” (link). 2016 also marked the 10th anniversary of the launch of Amazon Web Services (AWS) and the fifth anniversary of the first AWS re:Invent conference. IIA covered AWS re:Invent 2016 in Las Vegas Nov. 28 to Dec. 2, 2016. No other conference today is more associated with the rapid development and growing adoption of cloud computing. The first re:Invent conference in 2012 had 4,000 attendees. Five years later, this sold-out conference grew to 32,000 attendees spread across four of the largest properties in Las Vegas.

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Driving Corporate Performance in Retail Through Analytics

By Jack Phillips, David Alles, Jan 12, 2017

Available to Research & Advisory Network Clients and Professional Members

As much as any industry today, retail sits at the intersection of both technological and societal change. Web, mobile, cloud, and data technologies are colliding with social media and changing consumer habits to make today’s retailers and consumers unrecognizable to an observer even 10 years ago. Emerging technologies leveraging the Internet of Things (IoT) will most certainly even further alter the retail experience. To keep pace with disruption, the most forward-thinking retailers are putting data and analytics to work to improve all facets of their business.

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How the Machine Learning of Today is Driving the Artificial Intelligence of Tomorrow

By Andrew Pease, JOSEFIN ROSÉN, Robert Morison, Dec 22, 2016

Available to Research & Advisory Network Clients Only

Machine learning is hot and for good reason. The components — big data, computing power, analytical methods — are in place, and compelling applications are multiplying. To capitalize on the technology, organizations must build experience. They must also proceed pragmatically with one eye on the business and the other on the ethical implications of the algorithms deployed and the decisions automatically made. To explore the opportunities, challenges, and success factors of machine learning today and tomorrow, IIA spoke with Andrew Pease, Principal Business Solutions Manager, Global Technology Practice at SAS Institute and Josefin Rosén, Principal Advisor Analytics, Nordic Government at SAS Institute.

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Using Graph-Based Analytics to Create and Evaluate Retail Floor Sets

By Leigh Helsel, Dr. Chris Holloman, Dr. Lee Hong, Dec 12, 2016

Available to Research & Advisory Network Clients Only

Planning a floor set is a complicated process that has been conventionally modeled from a combination of design direction and visual team decisions and has required marketing support, but it has rarely been driven by customer-centric purchasing data. Applying graph-based analytics allows the detection of historical product affinities and identification of groups of strongly connected products that can help form a highly productive floor set.

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Inquiry Response: Scaling Solutions for R

By Casey Rosenthal, Dec 06, 2016

Available to Research & Advisory Network Clients Only

A Consumer Goods client was seeking recommendations on how to scale R within its team and leverage the insights for HTML integration.

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Many times when I speak with analytics managers or business people interested in analytics, they tell me that performing some analytics on data is not the primary problem they have. “We have to get the analytics integrated with the process and the systems that support it,” they say. This issue, sometimes called “operational analytics,” is the most important factor in delivering business value from analytics. It’s also critical to delivering value from cognitive technologies – which, in my view, are just an extension of analytics anyway.

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Will Your Evolving Business Intelligence Strategy Make It or Break It?

By Andy Bitterer, Tapan Patel, Robert Morison, Nov 29, 2016

Available to Research & Advisory Network Clients Only

Business intelligence has come a long way – from assistance with report generation to self-service platforms for discovery and analytical insight. As technological capabilities and business aptitude with information continue to advance, the next generation of BI will be even more capable and valuable to the enterprise. To discuss today’s success factors and tomorrow’s opportunities, IIA spoke with Andy Bitterer, Senior Director of Business Intelligence Product Management at SAS, and Tapan Patel, Principal Product Marketing Manager at SAS.

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