Change Your Business One Metric At A Time

By Bill Franks, Jan 14, 2016

Change is hard for most organizations and individuals. Change that goes against historical cultural norms is even harder. In today’s fast moving business world, organizations have to change at a more rapid pace than ever before. In many cases, taking a measured, steady approach to change can be more successful than pushing for massive, immediate change.

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Netflix Asked The Wrong Analytics Question

By Bill Franks, Dec 10, 2015

Whenever you are looking to build a new and innovative analytic process, make sure that the challenge posed to the analytics professionals assigned includes the practical constraints that must be accounted for.

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All-channel marketing is the easy way out. It is the path of least resistance that unfortunately way too many organizations go down. All-channel marketing is simply executing the same old marketing approaches through every possible channel. It isn’t using each channel for its strengths. It isn’t having different channels add unique value to the customer. It isn’t making the most of the new data and analytics that are available today with some of the newer channels.

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Analyzing the Internet of Things

By Bill Franks, Oct 08, 2015

The Internet of Things (IoT) is a topic that is continuing to rise in buzz and interest. The IoT has been rapidly arriving around us whether we realize it or not. However, the sensor technology behind the IoT and the data it generates is outpacing our ability to consume, analyze, and drive value with it. This must change, and it certainly will in light of the focus that organizations are putting on analyzing IoT data.

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Ants, Padlocks, & Cyber Security

By Bill Franks, Sep 10, 2015

Make sure that your organization isn’t underestimating the nature of the battle going on with cyber security. At the same time, don’t assume that any organization with a data breach is guilty of being careless and sloppy. The fact is that a battle is continuously raging to defeat network security protocols.

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It’s a classic scenario. Two people meet at a party. They chat and then exchange information. However, they never speak or meet again. It is as though the contact information was never exchanged. So, what happened? Was there never intent to follow up? Or, did the information get lost, forgotten, or placed in a pile that never got acted upon?

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CAO, CDO or Both? The Evolving Roles in Data and Analytics Leadership

By Thomas H. Davenport, Robert Morison, Bill Franks, Mike Lampa, Aug 04, 2015

Available to ERS Clients only

As firms devote more and more resources to their data and analytics programs, IIA has been tracking the evolution of leadership roles that will be required – Chief Analytics Officer (CAO), Chief Data Officer (CDO), and other permutations of these positions. For this Research Brief, we interviewed 20 executives holding the title of CAO or CDO (or equivalent). Eleven were interviewed by phone, and eight completed a survey with the same set of interview questions. Our objective was to take a snapshot of contemporary experience in how the two roles are playing out and how they interact across a variety of enterprises.

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I spend a lot of time these days talking with companies about the need for a formal approach to enabling what is often called “discovery analytics” or “exploratory analytics.” What I find is that many people have a fundamental misunderstanding of what discovery analytics is all about.

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What Angry Birds Can Teach Us About Analytics

By Bill Franks, Jun 11, 2015

As the complexity of your analytic ecosystem continues to grow, make sure that your organization is thinking ahead about how to simplify it for users. Personally, I like the Blockly concept and bet that your people will too.

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Data and, therefore, information, is valuable. I assume that anyone reading this will agree with that assertion. At the same time, any given piece of information may not be relevant or helpful for any specific purpose. In other words, information has value when placed in the right context.

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