Posts tagged analytic value
It’s Almost Time to Submit Your ANNY Application!

It’s almost time to start submitting your ANNY application! Throughout the last eight years, IIA has been hosting the ANNY Excellence in Analytics Award. This coveted award has been given to organizations and departments who are making large strides within their organization with their analytics. IIA has this award to help celebrate those in the industry who are real change drivers.

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Driving Analytic Value From New Data

One of the best ways to improve the power of your analytics is to include some totally new information. The use of new information can enable huge leaps in the effectiveness, predictive power, and accuracy of your analytics. Most of the time, effort is spent trying to incrementally improve results by using existing data and information in a more effective manner. This isn’t as much because analytic professionals don’t realize that new data can be powerful as it is because new data only becomes available occasionally. As soon as a new and different data source is available, however, you’ll be much better off to shift your focus to the new data immediately.

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Semi-Automated Social Media Analytics

There is a lot of chatter these days about analytics related to social phenomena: social media analytics, social network analytics, etc. My impression was that there was more talk than action on the subject. But I keep hearing about organizations that are actually doing something, including making connections among the various forms of social analytics. So it’s definitely worth a post, and we’ll be starting an IIA research project on this subject as well.

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