Posts tagged big business
So, You Hired a Data Scientist – Now What?

You’ve spent a lot of time and energy finding just the right person to fill your new data scientist role. The individual has settled into the position and is proving to be a successful hire for your organization. Looking forward, what can you do to retain the individual and help him or her stay engaged and successful?

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Google And The Transformation Of Marketing

I spoke last fall at the Google Analytics Summit in Mountain View, and couldn’t help being impressed with the pace of change at both Google and the marketing profession in general. As an aside, it struck me that Google today is much like AT&T in its prime: a near-monopoly in search and search advertising, strong product development, and a lot of really smart people. Both companies are quite analytical; almost every decision at Google is data-based, and AT&T pretty much invented database marketing.

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