Posts tagged change
Change Your Business One Metric at a Time

Change is hard for most organizations and individuals. Change that goes against historical cultural norms is even harder. In today’s fast moving business world, organizations have to change at a more rapid pace than ever before. While it may be difficult, change is possible. In many cases, taking a measured, steady approach to change can be more successful than pushing for massive, immediate change.

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Google And The Transformation Of Marketing

I spoke last fall at the Google Analytics Summit in Mountain View, and couldn’t help being impressed with the pace of change at both Google and the marketing profession in general. As an aside, it struck me that Google today is much like AT&T in its prime: a near-monopoly in search and search advertising, strong product development, and a lot of really smart people. Both companies are quite analytical; almost every decision at Google is data-based, and AT&T pretty much invented database marketing.

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