Posts tagged cluster analysis
The Perils Of Marketing Attribution

One of the hottest topics in analytics today is marketing attribution. Attribution, for those unfamiliar, is the process of assigning credit to various marketing efforts when a sale is generated. In the modern world, this is no easy task. There are myriad ways to touch a customer today and the goal of attribution is to tease out the impact that each touch had in convincing you to make a purchase.

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When Machine Learning Isn't Learning

Terms come in and out of vogue on a regular basis. In recent years, the use of the term Machine Learning has surged. What I struggle with is that many traditional data mining and statistical functions are being folded underneath the machine learning umbrella. Simply classifying algorithms in the machine learning category doesn’t mean that the algorithms have fundamentally changed in any way.

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