Posts tagged connection analysis
Miss The Right Connections At Your Own Peril

Historically, most analytics have had laser focus on specific entities like a customer, a product, a vendor, or a variety of others. When performing analysis, the focus is usually purely based upon facts about each entity. For example, each customer’s individual spend, frequency, and demographics. While such analytics have proven quite valuable, they usually don’t account for the relationships between entities and the nature of those relationships.

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