Posts tagged google
Making Sense Of The Third-Party Data Economy

When I think of the data economy, I usually focus on either online firms like Google and LinkedIn, or large, established companies like GE and Monsanto that have invested in data and analytics-based products and services for their customers. These companies use their own data to develop their own products and services. But there are certain advantages from having third parties do this sort of work for you. They can provide independence, scale, and processes that are solely focused on helping to monetize your data.

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Google And The Transformation Of Marketing

I spoke last fall at the Google Analytics Summit in Mountain View, and couldn’t help being impressed with the pace of change at both Google and the marketing profession in general. As an aside, it struck me that Google today is much like AT&T in its prime: a near-monopoly in search and search advertising, strong product development, and a lot of really smart people. Both companies are quite analytical; almost every decision at Google is data-based, and AT&T pretty much invented database marketing.

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