Posts tagged marketing
All-Channel Marketing is not Omni-Channel Marketing

I was on a panel for the news media community at the Teradata Partners conference a few weeks back. Our discussion centered upon how marketing is changing in today’s big data world. As the discussion started, something hit me like a ton of bricks. Namely, doing marketing across all channels is not at all the same as true omni-channel marketing. While it sounds like a semantic game at first, I will explain why it is much more than that.

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Miss The Right Connections At Your Own Peril

Historically, most analytics have had laser focus on specific entities like a customer, a product, a vendor, or a variety of others. When performing analysis, the focus is usually purely based upon facts about each entity. For example, each customer’s individual spend, frequency, and demographics. While such analytics have proven quite valuable, they usually don’t account for the relationships between entities and the nature of those relationships.

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Quick! Invest In This CBIMBDMLAAS Company!

We are living in a period where certain buzz words are repeated again and again. While there are always buzz words being repeated at any point in time, it seems that there are more buzz words active today than usual. Companies, from startups to well-known technology behemoths, are falling all over themselves to make sure that everyone knows they are a player in some of the spaces covered by the most popular buzz words.

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Google And The Transformation Of Marketing

I spoke last fall at the Google Analytics Summit in Mountain View, and couldn’t help being impressed with the pace of change at both Google and the marketing profession in general. As an aside, it struck me that Google today is much like AT&T in its prime: a near-monopoly in search and search advertising, strong product development, and a lot of really smart people. Both companies are quite analytical; almost every decision at Google is data-based, and AT&T pretty much invented database marketing.

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