Posts tagged predictive growth
For Better And Worse, Big Data Grows Up

A company to which I’m an advisor just released its second annual survey of big data use in large companies. Most of the companies (75%) participating in the survey were large financial firms, but 20% were in healthcare and life sciences, and 5% in other industries. The results of the study indicate that big data is growing up. This is mostly a positive phenomenon, but there are some warning signs too.

Read More
Perfect Information Doesn't Equal Perfect Predictions

Many organizations attempt to achieve “data nirvana” by having 100% complete information for any given business decision. In the customer analytics space, this is sometimes referred to as a “360 degree view of the customer.” However, we really never know everything about our customers. What we call a 360 degree view is really just the most complete view we have at any given time.

Read More