Posts tagged production
The All-Inclusive Analytics Organization

Whatever your favorite taxonomy or category of analytics, I’m here to argue that it doesn’t matter from an organizational standpoint. That is, I think all the categories should be supported by one organization. I’ll spend the rest of this post arguing why an inclusive approach is more effective.

Read More
Making Sense Of The Third-Party Data Economy

When I think of the data economy, I usually focus on either online firms like Google and LinkedIn, or large, established companies like GE and Monsanto that have invested in data and analytics-based products and services for their customers. These companies use their own data to develop their own products and services. But there are certain advantages from having third parties do this sort of work for you. They can provide independence, scale, and processes that are solely focused on helping to monetize your data.

Read More