How do I calculate the ROI of analytics projects?

Conversations with Experts

Mark Arshawsky

Vice President, Management Consultant and BI Practice Lead, Neos Consulting Group

Mark Arshawsky is a highly qualified, results-oriented data guru and strategist specializing in Predictive and Prescriptive Analytics, Big Data, Data Architecture, and Enterprise Data Warehouses.

Mark is an accomplished leader, analytics consultant and solutions architect. Mark has deep industry experience in Education, Life Sciences, Health Sciences, Government, Financial Services, Utilities and Oil & Gas.

With more than 20 years of consulting experience, Mark has built and managed Business Intelligence and Analytics practices for Tier 1 consulting firms. As an expert in the Kimball data warehouse and Agile methodologies, Mark has driven the development and managed highly performing teams of resources in the deployment of dimensional enterprise data warehouses employing Rapid Data Warehouse development techniques.

With his finger on the pulse of analytics and a keen eye for strategy, Mark specializes in assisting companies as they unlock the incredible decision making capabilities of their data.

Beverly Wright

Executive Director, Georgia Institute of Technology Business Analytics Center

Dr. Beverly Wright leads the Business Analytics Center at Scheller College of Business. Beverly brings over twenty years of marketing analytics and insights experience from corporate, consulting and academia. In her consultative roles for both nonprofits and for profit businesses, she has solved critical issues through the use of modeling and advanced analytics. Her academic experience spans over a decade with a strong emphasis toward community engagement and experiential learning. She’s also worked for companies within or leading Marketing Analysis departments.

Beverly earned a PhD in Marketing Analysis, a Master of Science degree in Analytical Methods, and a Bachelor of Business Administration degree in Decision Sciences from Georgia State University. She has also received a Professional Research Certification from the Marketing Research Association and CAP certification from INFORMS. Dr. Beverly Wright regularly presents at professional and academic conferences, as well as publishes articles in various business journals.

Published Research

ROI of Analytics Investments

In this IIA Client Phone Briefing, our faculty and practitioners share their experience in making a business case for investing in analytics and calculating the return on analytics investments. Listen to the discussion, as it relates to marketing, manufacturing, healthcare, and other specific industry applications.

Valuing the benefits of analytics projects

What are some methods to determine a valuation of analytic project benefits? Often, a control group (text book) approach is very difficult to deploy in the enterprise. Besides, analytics is often a part of a bigger project. There may not be a silver-bullet, but some ideas on how to go about valuation will be great.

Other Resources

Valuing Analytics

Symposium topic

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