Marketing Automation Manager

  • Location: Portland, Oregon

  • Status: Full-time

  • Travel: 20%-25%

  • Contact: Recruiting


IIA is a fast growing research and advisory firm. We help companies build and maintain world-class analytics capabilities that create competitive differentiation. We are experts at strategically integrating the business, organizational and technical disciplines required to compete and win on analytics and artificial intelligence. We provide solutions in the areas of enterprise and departmental analytics program development, organizational design, talent management, analytics ROI, data governance, analytics methods, and analytics technology.

IIA is hiring an experienced Marketing Automation Manager at its corporate headquarters in Portland, Oregon. The position requires working in a professional environment in IIA’s downtown Portland, Oregon office.

The Marketing Automation Manager will be responsible for creating and executing IIA's e-mail, social and online marketing campaigns.


  • Build and implement marketing workflows, user segmentation/scoring, surveys, and leveraging dynamic/triggered messaging to optimize email campaign engagement

  • Develop and implement end-to-end journey and lifecycle email campaigns which includes campaign planning and design, list management, campaign health monitoring, and post campaign analysis

  • Develop, set up, perform QA, and execute on-going email campaigns and marketing automation programs. Assist with analyzing and optimizing email campaigns, tests and channel level impact

  • Set-up and deploy marketing automation workflows, landing pages, and communication journeys

  • Set up business rules that drive content, triggers, audience segmentation, and channel selection/cadence

  • Quickly identify and troubleshoot any performance issues and demonstrate an ability to drive successful resolutions

  • Ensure tests conducted are measurable and can be tied back to business impact

  • Design, build, launch, and maintain new email programs such as upsell, cross-sell, and reengagement programs

  • Work with Web team to develop new Pardot Form templates and implement Pardot Forms and Pardot Form handlers as necessary

  • Work with Pardot and Salesforce CRM fields to support implementation of marketing automations.

  • Collaborate with Director of Marketing Operations to develop executive dashboards and show how Marketing efforts are driving revenue & ROI

  • Seek input from Sales and Marketing teams in order to maintain and iterate lead scoring and

  • Manage and optimize email segmentation and overall list hygiene

  • Influence process improvement

  • Ensure we are adhering to CAN-SPAN, GDPR, and other regulatory requirements


  • Experience in marketing automation/email/CRM in a fast-paced demand or lead generation environment, preferably within a subscription or lifecycle based business. Agency or client side welcome

  • Analytical thinker with a can-do, problem-solving attitude and a depth of knowledge in digital analytics, campaign tracking, and ROI metrics

  • Experience with A/B and multivariate email testing required

  • Excellent project management skills with a bias towards action against goals, on-time delivery, and flawless execution

  • Strong interpersonal skills that foster teamwork and inspire confidence

  • Strong communication and presentation skills with an ability to communicate both upwardly and cross functionally

  • Email HTML/CSS, XML and Javascript skills are very helpful

  • Experience with Salesforce CRM and Pardot or Salesforce Marketing Cloud is required

  • Exceptional Excel skills

  • Knowledge of Siftrock, ReturnPath, SQL, Google Analytics a plus

  • A can-do attitude

  • Must be comfortable wearing many hats and okay with ambiguity

  • Passion for building programs and systems from the ground up

  • Strong desire to test & learn, and share insights in layman's terms

  • Strong communication skill


Competitive base salary and bonus schedule. IIA’s current benefits program includes medical and dental coverage and PTO. As the company grows, we expect to offer: 401k, Disability, Flexible Spending Accounts and Employee Referral Bonus Plans.


To apply for this position, email your resume to


IIA is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.