IIA Announces Its Analytics Predictions For 2015

Dec 10, 2014

The International Institute for Analytics (IIA), the leading independent research and advisory firm that works exclusively with businesses to build strong and competitive analytics programs, published its annual list of top predictions for 2015 and shared them today during a live webcast.

Each year, this Analytics Predictions webinar features a panel of IIA experts, who identify the major trends in analytics that IIA predicts will have significant impact on organizations, the analytics industry, and analytics professionals in the coming year. As businesses look to keep up with technological change and pursue analytics to gain competitive advantage, these predictions can help them plan where to focus time, attention and resources.

As analytics continue to grow in importance and impact, successful organizations are recognizing the critical nature of communicating analytics and the stories behind the data. Effective storytelling that makes sense of analytics insights can help organizations solve business problems. With this in mind, IIA predicts that storytelling will be the “hot” new job in analytics in 2015. This view is among 10 Analytics Predictions for 2015, issued today by the International Institute for Analytics.

Read the full press release here.