The era of impact with analytics has arrived, and the business world is taking notice. Google, Facebook, Amazon and Netflix have all built hugely successful businesses around algorithms feeding on Big Data. The emergence of these “digital native” companies has led to dramatic upheaval in brick-and-mortar industries that once seemed invincible. The lesson here: No company today is safe from the threats posed by the analytics prowess of their direct and indirect competitors.

This report provides an overview of our research into the analytics maturity of 50 industry-leading companies across 12 industry segments, seeking out differences in enterprise analytics capability.