Research

Last week, IIA attended the O’Reilly Strata Data Conference (@StrataData) in New York City. The conference tagline was “Make Data Work” and it provided a comprehensive overview of continued innovation in the big data and analytics ecosystems. In this blog, VP David Alles covers the top seven highlights from the conference.

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Everyone who has lived within the world of analytics has seen cases where different parts of a business have made use of slightly differing definitions of core business metrics. Sometimes these differences lead to only minor and non-material disagreement. At other times, the differences in definition can cause massive divergence of reported results and related actions taken. Organizations must ensure that where differences exist in definitions those differences are either reconciled or clearly labeled and articulated to provide the proper context. When is the last time your organization took the time to really examine the strengths and weaknesses of the metric definitions being used on a daily basis?

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Why Attend Fall Symposium?

By Linzie Reynolds VanWieringen, Sep 06, 2018

This fall IIA is bringing together some of the top analytics professionals from around the country to speak at the 2018 Analytics Symposium – Atlanta.

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Everyone seems to agree that analytics, AI and Big Data are changing the world and that cloud computing is accelerating the adoption of these technologies. Combined, they are disrupting traditional business models and creating new market opportunities. If you are an analytics leader, data scientist, ML engineer, software engineer or other related role you see first-hand the power of analytics to unlocked hidden value in existing businesses or to enable completely new businesses. Are you using your first-hand knowledge of analytics to shape your investment strategy?

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Joining the Inc. 5000 Ranks

By Linzie Reynolds VanWieringen, Aug 16, 2018

We at IIA are so proud to be listed for the first time on Inc. Magazine’s Annual List of America’s Fastest-Growing Private Companies. This honor comes thanks to the efforts of the entire IIA team and the leadership of CEO and Co-Founder Jack Phillips.

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Traditionally, large organizations have both a research organization and a customer analytics organization that are distinct from each other and often in entirely different chains of command. I have seen many organizations where there is tension between these two organizations. Neither seems willing to acknowledge the value of the other and this causes opportunities to be missed. Today, organizations need to challenge the old assumption that these groups should be separated.

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Building the Right Data-Powered Product

By Tanya Cashorali, Aug 02, 2018

Don’t let your data sit there, get after it. This blog covers 3 examples of projects we’ve worked on that should give you some ideas of what it’s like to explore what you own and what’s possible.

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Operational Excellence is the New Customer Intimacy

By Geoffrey Moore, Jul 24, 2018

Michael Treacy and Fred Wiersema argue that market leaders achieve competitive advantage by excelling in one of three value creation disciplines: product leadership, customer intimacy, or operational excellence. This blog discusses how digital transformation is rocking this institution and allowing operational excellence to trump customer intimacy.

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Three More Reasons to Embrace Automated Machine Learning

By Thomas H. Davenport, Jul 19, 2018

Automated machine learning is good for your company’s analytics function. AutoML has the potential to transform not only machine learning, but the practice of analytics in general. This blog discusses the benefits of AutoML in three different categories.

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Profit and Loss (P&L) statements permeate businesses due to the need to track how a business is performing at overall, business unit, and even project-by-project levels. This blog raises a question: why shouldn’t an analytics plan be expected as a part of the business plan for any major initiative just like a P&L is?

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