Improving Analytics Measurement  Part 2 of 5 – Intent

A market survey examining how analytics organizations measure Intent

About This Research Brief

The work of analytics organizations – or any groups chartered to improve enterprise performance by adding capability and introducing change – can be assessed comprehensively through four questions:

  • Intent: Are we working on the right things? Focusing on analytics projects and activities that serve the enterprise well, raise the capabilities of business people, and are most likely to add significant value.

  • Performance: Are we doing those things well? Executing projects and delivering services efficiently

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