Inquiry Response: Data Retention Policies for the Enterprise
What should we consider as we think about data retention policies? We’re trying to decide how long to keep data in general and specifically for customer lifetime value.
THE BIG IDEAS:
- Information economics
- Identify the business value of data
- Other factors that affect how long to retain data
Think about data retention through the lens of information economics, or infonomics.
- This is the economics of the data itself, and the goal is to