Inquiry Response: Data Retention Policies for the Enterprise

Inquiry:

What should we consider as we think about data retention policies? We’re trying to decide how long to keep data in general and specifically for customer lifetime value.

Response:

THE BIG IDEAS:

  • Information economics
  • Identify the business value of data
  • Other factors that affect how long to retain data

INFORMATION ECONOMICS

Think about data retention through the lens of information economics, or infonomics.

  • This is the economics of the data itself, and the goal is to

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