Leveraging Biases in Visual Design

The Big Ideas

  • Individual visual biases, captured by visual intraspective orientation (VIO), drive both interpretation and use, and critically impact design decisions.
  • In order to account for such biases (Set, Trend and Causal), requirements analysis and evolving design schema for data visualization solutions not only must involve comprehensive contextual scans of desired capabilities, but also include repeated scans of stakeholder VIOs.
  • The process of assessment, bias, and needs reconciliation in visual design, and iteration through subsequent use and development can yield dividends beyond those that visual artifacts themselves may directly provide.
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