Phone Briefing: Improving Measurement of Analytics

One of the continual challenges for analytics leaders is measuring the work of their analytics groups and communicating the results to business leaders. Sound measurement and transparency form the foundation for strong working relationships, adequate funding of analytics, and trust in the analytics organization. In this phone briefing, IIA Lead Faculty Member, Bob Morison shares highlights of recent research and discuss best practices in the four key domains of analytics measurement: Intent, Performance, Results, and Health.

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