Three Paths for Aligning Analytics to Business Strategy
The Big Ideas
One of the most pressing issues facing analytics programs in every industry is the frequent disconnect between analytics activities and the business’s stated strategic priorities. This disconnect has many causes, including the lack of visibility into high-level priorities, inability to translate strategic needs into analytics projects, and the historical lack of analytics in the strategy development process itself.
An evaluation of current-state analytics organization and adoption, and awareness of the business setting, allow for selecting the right approach to establishing sustained alignment between analytics work and the